Shopping Misconceptions


It’s “natural” so it must be a good choice…wrong!
If a product is natural it simply means it wasn’t made from any artificial ingredients, which is certainly desirable, but don’t forget that white flour, sugar, and even high-fructose corn syrup are all derived from “natural” ingredients and they are also all highly refined.

Organic packaged food is better than conventional…okay, mostly true.
The problem is though that since the product is organic people sometimes just assume it’s also “healthy.” But there’s an awful lot of what is called “organic junk food” out there that’s still highly processed (like organic cookies, organic ice cream sandwiches, and organic candy) so no matter what the package says you still have to read – and scrutinize – the ingredient label.

The bread that’s being made in the grocery store bakery is “fresh”…wrong (in most cases)!
Most stores have a bustling bakery where workers appear to be pulling “fresh” baked bread out of their ovens. While it’s true they’re baking the bread right there in the store oftentimes they didn’t actually make the dough themselves, which means it’s full of preservatives and other unnecessary additives like dough conditioners (just read the ingredients and you’ll see).

Some people say, “Well, isn’t cheese a ‘processed’ food?”…right (sort of).
We have to draw the line somewhere so why not define highly processed food as products containing  more than 5 ingredients. But – just for the record – no matter how many ingredients are on the list, if a product is made with anything refined (like “wheat” that’s not whole) or if it’s deep-fried in refined oil then we definitely consider it to be highly processed as well. That means bags of 3-ingredient deep-fried potato chips are out (sorry!).

Mutli-grain crackers are better than crackers made from white flour…wrong!
“Mutli-grain” is a misleading buzzword because unless those grains are actually “whole grain” the product is really no better than those made from refined grains (like white flour).

Following the latest food trend (that’s oftentimes led by the food industry) is the way to go…wrong!
If something feels like an up and coming food “trend” try to avoid it and stick to traditional diets that people have survived on for centuries, which certainly didn’t include “boosting your omega-3’s” with a box of enriched pasta.

This cereal box says it will lower my cholesterol so maybe I should give it a shot…wrong!
Do not believe – and in fact don’t even read – misleading health claims on the front of food packages.

Bottom Line
Thoroughly read the food labels and ingredients and trust your own conclusions.

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